Doubling Enrollment Through Strategic, Full-Funnel Marketing
Results
In under two years, The Road Less Traveled saw:
- 120% growth in teen enrollment
- 70% more inquiries from paid ads
- 60% increase in organic search traffic
- 110% more enrollments from email
- 3x improvement in lead-to-enrollment conversion
- 9x return on ad spend through paid search
What We Did
We partnered with The Road Less Traveled to rebuild their marketing from the ground up. Every piece—from message to platform—was aligned to attract the right families and convert interest into action.
Website and Brand Overhaul
We redesigned the website and rewrote core content to reflect the real heart of RLT’s programs. The focus shifted from generic “adventure” to what truly sets them apart: service, growth, and cultural connection.
- Rewrote trip pages to focus on purpose and personal transformation
- Updated site structure for better flow and mobile usability
- Replaced vague copy with clear, value-driven messaging
- Built new content to tell deeper stories of impact
- Created a site that speaks directly to thoughtful, mission-aligned families
Paid Media
- Launched targeted Google Ads based on high-intent searches
- Sent traffic to pages built to inform and convert
- Prioritized quality leads over clicks
- Trimmed waste from underperforming channels
Email and Nurture
- Set up a consistent email rhythm tied to trip timelines
- Wrote with clarity, not clutter
- Helped families take the next step at the right time
Social and Content
- Shared regular, story-driven posts across platforms
- Highlighted meaningful trip outcomes over surface-level fun
- Reinforced a clear and consistent message across every channel
Operational Support
In the background, Polaris also supported financial and HR systems to help the team focus.
Finance
- Handled monthly reconciliations and seasonal forecasting
- Modernized bill pay and credit card spending to track expenses across dozens of programs
- Developed new financial strategy and metrics for improved business clarity
HR
- Managed multi-state payroll, implementing a new system for improved reporting and employee use
- Built seasonal staff onboarding workflows for easy hiring throughout the year
The Outcome
Enrollment didn’t just grow. The right families showed up. The brand got sharper, the systems got smoother, and the team was able to focus on delivering life-changing experiences for teens.
